Frequently Asked Questions
What you may wonder about Puufu Universe and PUUFU POP
Version: 1.0 · Last updated: August 19, 2026
1. What is PUUFU POP?
PUUFU POP is an AI-powered creation tool that makes a cute, dough-made Puufu character just for you, starting from your photo or from the features you choose. The site is called Puufu Universe; PUUFU POP is the first tool of this universe and new ones will be added over time. In the Puufu universe every character belongs to one of five Craft Schools; the image you create shows both your character and the workshop of the school it belongs to. Every Puufu you create is kept in your gallery; you can download, share or delete it whenever you like.
2. How does it work? What are the steps?
• Open a free account (with your email or your Google account). • Buy as much Komon as you need on the "Get Komon" page. • On the "Make a Puufu" page choose your mode: upload your photo or design your character yourself. • Choose your background (Craft School) and your headband preference, then press the "Create Puufu" button. • Your Puufu is usually ready in less than a minute and is added to your gallery automatically. Each creation uses 100 Komon; if a creation cannot be completed for a technical reason, the Komon is refunded automatically.
3. What's the difference between "Create from a photo" and "Design It Yourself"?
Create from a photo: you upload a selfie; the AI analyzes your facial features, expression and style and draws a Puufu that looks like you. Kokoro-Furui (心篩 · the Soul Sieve) steps in in this mode. Design It Yourself: no photo needed. You choose the mood, hair style and color, outfit, up to five accessories, the headband and its color, and the background. When you can't decide, "Randomize" shuffles all the options with one click. Both modes produce images of the same quality and size and use 100 Komon.
4. What is Kokoro-Furui?
Kokoro-Furui (心篩 · the Soul Sieve) is the automatic school selection in photo mode. The AI analyzes your expressions, posture and mood; it places you in the one of the five Craft Schools that suits you best and puts the name of the school (in Japanese kanji) on your Puufu's headband. If you'd rather choose yourself, you can turn Kokoro-Furui off and pick the school by hand, or remove the headband altogether.
5. What are the Craft Schools (backgrounds)?
Each school is both a character and a place; the school you choose sets your Puufu's background: • Oishii (おいしい — Delicious): the bakery workshop of the School of Flavor, full of domed clay ovens and kneading tubs. • Ai (愛 — Love): the calm sanctuary of the School of Love and Healing, with white domes and a peaceful water pool. • Amedama (飴玉 — Sugar): the energy chamber of the School of Sugar, with glowing crystal sugar tubes. • Shiawase (幸せ — Happiness): the festival hall of the School of Happiness, decorated with colorful lanterns and ribbons. • Monomezurashii (物珍しい — Curious): the invention workshop of the School of Curiosity, with wooden gears and potion flasks. When you click one of the school cards on the home page, that school's short story opens; from there you can start PUUFU POP with that school selected by choosing "Create with my photo" or "Design it myself".
6. What kind of photo should I upload?
For the best result: • Use a photo that shows your own face. Other people may be in the frame: in that case the most prominent person in the photo (the one with the largest face who dominates the frame) is used and the others are ignored. If you want your own Puufu, be at the front of the frame. • Make sure your face is clear, facing the camera and well lit; glasses or a hat are fine, but most of the face should be visible. • The file can be at most 20 MB; large phone photos are automatically downsized in your browser, you don't need to do anything. • Avoid images that have text, watermarks or screenshot elements on them. You can also create a Puufu from a child's photo. A child's photo may only be uploaded by their parent or legal guardian. Images without a face (objects, landscapes, animals), well-known people and inappropriate content are not accepted.
7. My photo was rejected. Was my Komon spent?
No, it is refunded. When you press "Create Puufu" the Komon is deducted and your photo goes through an automatic content check before creation. If the check finds the photo unsuitable, the process stops there, the deducted Komon is automatically returned to your account and you see a message on screen such as "This photo couldn't be processed". The most common reasons for rejection: no face in the photo or inappropriate content. You can try again with a clear, well-lit photo. If you see "We couldn't check your photo right now", that is a temporary infrastructure problem; no Komon is spent and you can try again in a few minutes.
8. How long does a creation take? How many Puufus can I create in a row?
A creation usually takes 20–60 seconds; we recommend you stay on the page during this time. For system stability, 1 creation per account can be made every 30 seconds; the "Create Puufu" button shows the remaining time with a countdown. Apart from that there is no daily or monthly limit; you can keep creating as long as your balance allows.
9. What happens if a creation fails?
If the image can't be created, the Komon spent is automatically refunded to your account; you see "Your Komon was refunded" on screen. Even if there is an unexpected outage on the server side, the system rescans every undelivered creation every night and completes any missing refunds. If you think your balance hasn't recovered after a failure, refresh the page first; if it isn't fixed within 24 hours, write to us from the "Help & Support" page under the "Creating" category.
10. What if I don't like the result? Is every creation the same?
PUUFU POP uses a generative AI: even with the same photo every creation is unique and no two results are identical. Your character isn't an exact copy of your photo, it is a stylized interpretation inspired by you. The Komon used for a successfully completed creation isn't refunded even if you don't like the result; each new attempt with "Create Again" uses 100 Komon. For a better result we recommend using a clear, front-facing photo and trying different school and headband choices.
11. What are the format and size of the created image?
Every Puufu is created as a PNG at 1K resolution in a 9:16 vertical ratio. This ratio is ready to use directly for Instagram stories, WhatsApp status and phone wallpapers. All creations carry a small Puufu watermark; a watermark-free version is not offered.
12. What is Komon and how much does it cost?
Komon (粉文) is the production unit of Puufu Universe; you see it as your balance on the site. Every Puufu creation uses 100 Komon; there is no price difference between photo mode and design mode. The name comes from two kanji: ko (粉) means "flour"; mon (文) is the copper coin used in the Sengoku and Edo periods, when the Puufus first came into contact with the world. Komon is sold in packages of 100+10, 300+30 and 500+50 Komon; you can see current prices on the "Get Komon" page. There is no subscription, automatic renewal or hidden fee; you only pay for what you buy.
13. Does my Komon expire?
No. The Komon you buy has no expiry; it stays in your balance as long as your account is open. You can see your current balance in the top bar of the site and on the PUUFU POP page. The only exception is deleting your account: when you delete your account, unused Komon is deleted too (see "How do I delete my account?").
14. How is payment made? Is it secure?
All payments are made by credit or debit card on the secure payment page of iyzico, a payment institution licensed by the Banking Regulation and Supervision Agency (BDDK). Your card details never enter Puufu Universe systems at any stage, and are not recorded or stored. As soon as your payment is approved the Komon is added to your account automatically and you see a success notification on the "Get Komon" page.
15. I paid but my Komon isn't showing. What should I do?
Komon is normally added at the same moment as the payment. If it isn't showing: • Refresh the page first; your balance will update in the top bar. • There may be a temporary verification delay on your bank's or iyzico's side. Our system automatically detects every payment that was charged but whose Komon wasn't added and fixes it by the next day at the latest; if your payment was received, your Komon won't be lost. • If it isn't fixed within 24 hours, write to us from the "Help & Support" page under the "Payment" category, stating the time and amount of the payment; we compare the transaction with iyzico's records and resolve it.
16. Can I get a refund or cancel?
Komon is a digital service delivered instantly in electronic form. Under Article 15 of the Distance Contracts Regulation there is no right of withdrawal for this kind of service; for this reason packages that have been bought and added to your account can't be cancelled, refunded or transferred to another account. Two situations are exceptions: • If a creation can't be completed for a technical reason, the Komon spent is automatically refunded to your account. • If your card is charged twice for the same transaction because of a technical problem, the extra amount is refunded to your card through iyzico within 7 business days of your application. For details, see the "Cancellation and Refunds" page.
17. Where are the Puufus I create stored and who can see them?
All your creations are stored in your gallery on the "My profile" page and can only be viewed with your account; they are not public. The images on the site's "Examples" page are examples prepared separately by our team. User creations are never displayed anywhere without permission.
18. How do I download and share my Puufu?
When you open an image in the gallery, you can save the PNG file to your device with "Download", and send it directly to apps such as WhatsApp and Instagram through your phone's share menu with "Share". For security, image links are short-lived (1 hour). This doesn't affect you; you can reopen, download or share the image from your gallery whenever you like.
19. What happens if I delete an image?
You can permanently delete any image in the gallery with "Delete". Deletion is done with a two-step confirmation and cannot be undone; no Komon is refunded for a deleted image. Deletion takes effect immediately in our systems; because of content delivery network caches and short-lived links created earlier, it takes effect at all access points within 1 hour at the latest.
20. Is opening an account free? How do I sign up?
Yes, opening an account is free; you only need Komon for creating. You can sign up with your email address and a password, or with one click using your Google account. When signing up with email you need to click the verification link sent to your address. Signing up with temporary / disposable email addresses isn't accepted. You must be of legal age to use the service. After signing up you choose a username of 3–20 characters (lowercase letters, digits and underscores); you can change your username once every 30 days. From the "Account settings" page you can also update your profile photo and password.
21. I forgot my password or the verification email didn't arrive. What should I do?
Enter your email address using the "Forgot password" link on the sign-in page; we'll send you a link to set a new password. If the verification or password reset email doesn't arrive within a few minutes, check your spam folder and make sure you typed the address correctly. If the problem continues you can reach us from the "Help & Support" page under the "Account" category.
22. How do I delete my account? What happens when I do?
You can delete your account instantly, after confirming, with the "Delete my account" option at the bottom of the "Account settings" page. The action cannot be undone: • Your profile, your username and all the images in your gallery are permanently deleted. • Unused Komon is deleted; no refund is made. • Financial records of payments and Komon movements are kept, with their link to your identity removed (anonymized), for the period required by tax and commercial law. We recommend downloading any Puufus you want to keep before deleting.
23. Are my photos safe? Is the selfie I upload stored?
The photo you upload is not stored permanently on Puufu Universe servers. When your creation request is queued, your photo is held temporarily, only to be used in that creation, in a private area closed to the outside; it is sent over an encrypted connection to the AI service (Google Gemini) and is deleted the moment the creation is complete — even if it fails. Copies that couldn't be deleted because of a technical problem are cleaned up automatically within 24 hours at the latest. When the process is finished, all we are left with is the created Puufu image, and that is kept in your gallery. Puufu Universe doesn't use your photos to train its own model, for advertising or to share with third parties. For full information on which data is processed for which purposes, you can read the KVKK Privacy Notice.
24. Can I upload someone else's photo?
You may only upload photos that contain your own face or that belong to people whose explicit consent you have obtained. Photos of well-known people (politicians, actors, athletes, singers, etc.) are rejected automatically. A photo of a child may only be uploaded by that child's parent or legal guardian. You can't upload a photo of someone else's child without the parent's approval. The legal responsibility arising from uploading photos of third parties who haven't consented lies entirely with the user.
25. Can I use the Puufus I create commercially?
Yes. The right to personal and commercial use (social media, advertising, print, products, etc.) of the images you create with your Komon belongs to you; you can use the images freely in any medium you like. The Puufu watermark on the images can't be removed. The rights to the software and design of the Puufu Universe platform, the "PUUFU POP" tool and the "Puufu" brand and character concept belong to our company. Images may not be used for misleading, insulting or unlawful purposes; accessing the system with bots or automated tools is prohibited and leads to the closing of the account. Details are in the Membership Agreement.
26. What if my question isn't here? How can I reach you?
After signing in you can create a request from the "Help & Support" page. Mark your issue with one of the categories Payment, Creating, Account, Suggestion or Other; write as much detail as you can about when and at which step you ran into the problem. You'll see our reply on the same page, under your request. You can find our company details and other contact channels on the "Contact" page.