About us
Who runs Puufu, what do we sell and how do we work?
Version: 2.0 · Last updated: August 24, 2026
1. What is Puufu Universe?
Puufu Universe is a digital experience platform operated by PUU FU CLOUDS GIDA VE TATLICILIK A.Ş.; it is the home of the tools and games of the Puufu universe. The service is provided only online, at www.puufu.com.tr. The first tool of the universe is PUUFU POP: an AI-powered digital character maker. The service, pricing and delivery information on this page currently applies to PUUFU POP; this text will be expanded when a new tool joins the universe. The only product sold on the site is our generation unit, Komon. 100 Komon gives you the right to generate one Puufu character image made just for you; the image is generated at 1K resolution in a 9:16 portrait format and is kept in the gallery of your account. There are no physical products, no shipping and no physical delivery. You can find the Komon packages, current prices and everything you need to know before buying in the "Komon" section of the home page and, once you have logged in, on the "Get Komon" page. There are no subscriptions, no automatic renewals and no hidden fees.
2. How does the service work?
• You create a free account; no payment is needed to open an account. • You buy as much Komon as you need. Payment is completed by credit or debit card on the secure payment page of iyzico, a payment institution licensed by the Banking Regulation and Supervision Agency (BDDK); your card details never enter Puufu Universe systems at any stage. • As soon as your payment is approved, the Komon is added to your account automatically. • You create your character in one of two ways: you upload a photo, or you choose every feature yourself (expression, hair, outfit, accessory, school, headband) without giving any photo. • Your image is usually ready in less than a minute and is added to your gallery. Each generation uses 100 Komon. If a generation cannot be completed for a technical reason, the Komon spent is refunded to your account automatically. If you upload a photo, it is kept temporarily on our servers only for the duration of that generation; it is deleted as soon as the generation is complete and is not stored permanently.
3. Our Brand Story
Puufu is a new-generation dessert and entertainment brand. It all started in 2019 with a small idea: to turn dessert from something you simply eat into an experience. Between 2020 and 2022 that idea matured through patient research and development — recipes were tested, textures were explored, and we did not stop until we captured that "puff" moment you should feel in a soufflé pancake cooked to order. On 21 January 2023, PUUFU Çengelköy opened its doors and all that work met its guests for the first time. In July of the same year, the opening of PUUFU Ortaköy gave the brand its second address in Istanbul. As PUUFU turned one on 21 January 2024, openings in YUGA Beyoğlu, PUUFU Konyaaltı and PUUFU Ankara that same year took its growth beyond Istanbul and across Türkiye. Celebrating its second birthday on 21 January 2025, PUUFU sped up its growth that year with new branches in Lara, Migros Mall (Antalya), Ataşehir Metropol Mall, Beylikdüzü, Başakşehir and Alanya. Today, celebrating its third birthday on 21 January 2026, PUUFU is a strong brand growing in every corner of Türkiye. But Puufu's story is not just about a dessert. Because behind every Puufu there is an origin from its own universe: in the Twilight Belt, the thin strip where the sun's straight gaze shakes hands with eternal darkness, lives a people who never let their stoves go out — the Puufus. The portal they opened to survive became a Sweet Alliance that unites the spirit of two worlds: our flour, their secret recipes. Every soufflé pancake cooked in front of you in our branches hides a piece of this universe. Now we are taking this universe beyond the walls of the shop. PUUFU is evolving from a physical brand into a digital IP. The digital name of this universe is Puufu Universe: first with PUUFU POP, our AI-powered maker that lets you create your own Puufu character, and then with digital games you can play inside this universe. Our goal is not only to tell this story from the Twilight Belt, but to turn it into a universe that grows together with you, one you can be part of. With new stores and new digital experiences, PUUFU will keep meeting you very soon, in Türkiye and abroad.
4. Company details
Trade name: PUU FU CLOUDS GIDA VE TATLICILIK ANONİM ŞİRKETİ Address: Çengelköy Mah. Şehit Kader Sivri Sk. No: 4 İç Kapı No: 1 Üsküdar / İstanbul, Türkiye Email: info@puufu.com.tr Phone: +90 551 664 74 49 MERSIS No (Central Registry System number): 0733112608100001 Tax office / Tax number: Üsküdar Tax Office / 7331126081 Website: www.puufu.com.tr The full terms of sale are set out on the Distance Sales Agreement, Cancellation and Refunds and Terms of Use pages. For information on how your personal data is processed, see the Privacy Notice (KVKK) and Privacy Policy pages. How to reach us is explained in detail on the Contact page.